YouTube removed the “dislike” button-it may affect the “how to” and “craft” videos

Earlier this month, the video sharing service YouTube announced that although the “dislike” button will remain, the actual dislike count will be kept confidential.

“To ensure that YouTube promotes respectful interaction between viewers and creators, we have introduced multiple features and policies to improve their experience,” the company announced in a blog post. “Earlier this year, we experimented with the dislike button to see if the changes helped to better protect our creators from harassment and reduce dislike attacks-people worked hard to increase the number of dislikes on creator videos .”

YouTube added that it directly listened to the opinions of smaller creators and those who are just starting out, and stated that many people believe that they often become unfair targets due to their efforts to increase the number of dislikes. According to the company, in the future creators will still be able to see their exact dislike count and other indicators, which allows these creators to determine how their content is performing and even how to improve it.

However, the number of dislikes of the video will not be shared publicly.

YouTube explains the update via video:

A new report released this week comes from Data platform thought leader Emphasized how this will affect the “how to” and “craft” videos, which is the category with the highest dislikes. The study found that in the past ten years, the average total engagement (like + dislike) of each video has steadily increased, but dislikes have grown much faster than likes. In addition, dislikes of videos with brand sponsors may be reduced by an average of 14%, while dislikes of games accounted for the lowest proportion of total participation, with only 2.8% of the responses being dislikes.

Although eliminating public dislikes can help creators, some people think that this is also helping YouTube by getting more attention on the video—even those that may disappoint some viewers. The absence of “dislikes” means that there is no quick public review of user-generated content.

“The more I think about YouTube’s claim that it’s abolishing the dislike count to protect smaller creators, the more I feel that this is far from the truth,” explained Amit Altman, director of publisher relations for thought leaders.

“First of all, because YouTube is not doing enough to combat clickbait or spam, the ratio of likes to dislikes is the only indicator of what you’re going to see is the content that the creator promises you, which is a lot of Independent creators are now lost,” Altman added. “Secondly, it is completely wrong to claim that this is done to protect smaller creators from aversion attacks.”

Altman, who works with dozens of professional full-time independent YouTube anchors, said that none of them have ever been victims of aversion attacks.

“The’victims’ who hate attacks are almost exclusively large companies on YouTube, and there are many examples supporting this claim, whether as a form of protest against polluting companies or as fans who are disdainful of disappointing trailers. Even the historically unpopular videos ranked 1 and 6 on YouTube-believe me, these videos are very bad,” Altman suggested.

Although gratuitous dislikes may be a problem, Altman said that compared to other problems on the video sharing platform, this is only a secondary problem. “Mental health and cyberbullying in the digital space are serious issues that require proper attention. YouTube has the primary responsibility to protect its creators and its users. I don’t see how this initiative can help solve these problems.”

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